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changing the game for corporations and NGOs

BaughmanMerrill has over 25 years of putting our political communications experience to work leading educational, persuasion, informational and crisis communications campaigns for corporations and NGOs across the country. 

Years in the trenches has taught us that a communications campaign based on an all-channel media effort made up of paid, earned, and owned communication sources can be the key for an organization seeking to achieve a specific goal with any audience, whether regulatory bodies, elected officials, the general public, or all of the above.

​Our team of experienced persuasion communication professionals has been applying the same strategic principals we bring to bear in nationwide, statewide, or citywide political campaigns to “win” the communications battles for dozens of non-political clients.

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are you ready to change the game?

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San Francisco

25 years experience

Our firm and our partners, Duane Baughman and Katie Merrill, mutually and individually have worked on crisis communications projects, persuasion communications, and grassroots communications projects for organizations and companies such as:


Caruso real estate • Stanford University • AAA • Environmental Defense Fund • The US Travel Association • AT&T • Southern California Edison•  Con Edison • JACK Entertainment • Davidon Homes • Susan G. Komen Foundation • National Venture Capital Association

We are here to meet and exceed the specific and tailored needs of every client and offer every platform necessary to fulfill all aspects necessary to accomplish a successful communications campaign, from polling, focus groups, direct mail, digital advertising, to electronic media (TV and radio), TV buying and placement, social media, website development and design, to press and media relations, op-eds, Letters to the Editor, newspaper advertisements, paid phones, and texting.


We are BaughmanMerrill. Electing Game Changers. Putting our political communications expertise to work for corporations and NGOs for over 25 years.

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new housing + 
public open space

BaughmanMerrill general consulting, mail, digital and media helped pass land-use initiative Measure Y in Danville, CA, with a decisive victory over its NIMBY opposition, making it one of only two land-use measures of its kind to pass in California in recent years and delivering 381 acres of new publicly accessible open space in Danville for all to enjoy.

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peabody award winning documentary bhutto

Called an "intelligent, provocative" film by The Huffington Post, Duane Baughman's Bhutto was nominated for an Emmy Award  and is a winner of a prestigious Peabody Award. Directed and produced by Baughman, the film follows the barrier-shattering life of the first Muslim woman to lead an Islamic nation. Bhutto also earned an EPIC Award from the White House Project for its promotion of women's rights. Baughman is the only American political consultant to ever win a coveted Peabody Award.


contact us

Our Address

1592 Union Street #401

San Francisco, CA 94123

Our Phone No.


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